OBEY

Creative direction, casting, production, photography, videography, and editing for OBEY’s Summer 2025 international graphic t-shirt campaign. Inspired by Norman McLaren’s pixelation techniques, the project explored repetition and distortion through a mix of analogue and digital processes. Hi-8 footage was dissected frame by frame, with selected screengrabs printed using an ultrasound printer to introduce tactility and abstraction. These were combined with DSLR stills to create a lo-fi, high-impact visual identity that mirrors the bold graphic language of the collection.